ShurePlus™ PLAY lets you personalize and update Shure AONIC products, as well as play high-res audio files. Listen with advanced parametric EQ in the app or save your EQ settings directly to your supported Shure devices for a customized experience wherever you get your music, podcasts, and more. Features: • Customize your Shure AONIC wireless listening products — choose button functionality, select prompts & tones, and more • Customizable EQ in the app or on your device — choose a preset or create your own • Modify Environment Mode to interact with your surroundings • Block out the noise with adjustable Active Noise Cancellation • Interactive User Guide — get to know your product • Hi-Res Music Player — import and play your music files * ANC, button customization, and hardware EQ are available on select products